Ben Silver
Ben Silver is a family-owned gentleman’s clothing company that markets primarily through their catalogs and website. They also have a store in Charleston, South Carolina. My regular duties included web photography, the creation of banners, Flash animations and other web content, labels, store signs, image editing, weekly marketing emails and online catalogs. I was also responsible for the design of two ad campaigns, one consisting of five ads created for two local Charleston publications, Inside Out and the Charleston Visitor's Guide, and one consisting of four ads for The New Yorker. I also redesigned several pages on the website that featured product information. These web pages were updated to reflect the current look of the catalogs, with new layouts to showcase recent catalog photography and a large amount of text in a more inviting way.
Charleston Visitor’s Guide ad, back cover.
Charleston Inside Out ad, inside cover.
New Yorker magazine ad.
New Yorker magazine ad.
New Yorker magazine ad.
Warehouse Sale postcard.
Website page redesign. These pages provided information about traditional menswear items.
Website redesign.
Website redesign.
Website redesign. The old design had some dated images representing the various tie knots, so I created some simple line graphics that would update the look of the page as well as provide some contrast to the rich, saturated colors of the photography.
